Fix Merchant Center errors
One guide per error, in the words Merchant Center uses: what it means, why Google flags it, and what to change before you ask for a review.
Account suspensions
MisrepresentationSuspended for misrepresentation in Google Merchant Center? What Google looks at on your site, a step-by-step fix list, and how to ask for a review.Request reviewHow to appeal a Google Merchant Center suspension: where the Request review button is, what to fix first, how long a review takes and how cool-downs work.Missing contact information on your online storeMerchant Center flagged missing contact information? What Google expects on your site and in Business info, how to verify your phone, and the review.Business informationGoogle suspends stores that hide who runs them or where they ship from. What to show on your site, how to align Merchant Center, how to pass verification.Missing return and refund policy on your online storeMerchant Center flagged a missing return and refund policy? What your returns page must say, how to set up return settings, and how to keep both in sync.Missing shipping costsProducts disapproved for missing shipping costs in Merchant Center? How to set up shipping and keep your site, settings and feed in sync.
Product disapprovals
Mismatched product priceDisapproved for a price mismatch? Why your feed and landing page disagree, how Google reads the price, and how to fix it before it hits the account.Invalid value [gtin]Invalid GTIN in Google Merchant Center? Wrong length, bad check digit, a lost leading zero, duplicates or missing identifiers: find the cause and fix it.